---
name: kb-vercel-com
description: Walk the vercel.com market map — competitors, substitutes, segments, buyers and the evidence behind every claim. Use when asked who competes with vercel.com, for a battlecard, an ecosystem overview, why an entity is on this map, or how much of it to trust. Every answer should carry the note's receipts.
---

# Swimming in this map

971 entities around **vercel.com** (vercel is an ai cloud platform for building, deploying, and scaling web applications, ai-powered apps, and agentic workloads. it provides infrastructure (compute, storage, cdn, observability), developer tools (cli, build, deploy, previews), and ai-specific tools (ai sdk, ai gateway, sandbox) for frontend and full-stack developers, platform engineers, and ai/agent builders), every one carrying its evidence. You never need the app that built this — the files are the database.

## Recipes

**Battlecard (top rivals):** read `relations/competitor.md`.
For each rival open `entities/<key>.md`: the *what* is the pitch, the *why* is the
evidence for the rivalry, the receipts are quotable verbatim. 580 competitors here.

**Ecosystem overview:** read `README.md` then every file in `segments/` — the market's
structure from provenance, with straddlers marked (entities legitimately in two segments
are often the most strategically interesting).

**Why is X on this map:** open `entities/<key>.md` — the *route* line says which market
lane surfaced it and how it stands to vercel.com; the edges are wikilinks you can follow;
the receipts are the proof.

**Who buys / where they argue:** `relations/buyer.md` and `relations/discusses.md` →
the community entities.

**Search:** grep `entities/` frontmatter (`relation:`, `segment:`) — it is the
index. `manifest.json` has every key for programmatic access.

## Trust rules (measured, not disclaimers)

- **Receipts prove provenance, not support**: the quote is verbatim from the entity's own
  fetched page; that it supports the description is the model's claim, metered by
  `descGrounded` (a relative drift meter — 0.68 is a normal honest score, not 68% true).
- This run recorded no evidence tiers, so the relation lists are alphabetical, not
  ranked. Weight a row by its receipts, not its position.
- Never repeat a *why* about an unfamiliar entity as established fact — quote its receipt
  or go fetch its page.
