---
name: Branch
domain: branch.io
kind: product
relation: competitor
segment: Web Application and Frontend Hosting Platform
descGrounded: 0.56
---

# Branch

A mobile measurement and deep linking platform that attributes conversions, routes users into apps from any channel, and provides AI-powered link management for growth teams.

**Route:** surfaced by the Web Application and Frontend Hosting Platform lane's de-branded queries → competitor to vercel.com.

**Why it's on the map:** Sells the same app attribution and deep-linking capability to the same mobile growth teams who would shortlist Vercel's AI SDK for agentic workloads — the overlap is the buyer, not the job, but the buyer's evaluation separates them.

**Receipts** (verbatim from its page this run):

> Branch provides unparalleled mobile measurement and attribution for 3.5B users, backed by AI-enhanced linking for all the journeys

> Deep links seamlessly route users into your app from email, social, ads, web, and SMS.

> Ivy, an AI tool built to think like a marketer. Ivy runs on your first-party data to deliver personalized recommendations

**Edges:**

- competitor [[vercel-com]]
- competitor [[github-com]]
- competitor [[northflank-com]]
- competitor [[amplify-aws]]
- competitor [[use-docs-page]]
- discusses [[answers-netlify-com]]
- competitor [[render-com]]
- competitor [[circleci-com]]
- competitor [[fly-io]]
- competitor [[codefresh-io]]
- competitor [[statichost-uk]]
- competitor [[deckrun-com]]
- competitor [[dokploy-com]]
- competitor [[scalar-com]]
- competitor [[trigger-dev]]
- competitor [[junifia-ca]]
- competitor [[featbit-co]]
- competitor [[projectai-in]]
