---
name: Payload
domain: payloadcms.com
kind: product
relation: competitor
segment: Web Application and Frontend Hosting Platform
descGrounded: 0.73
---

# Payload

An open-source Next.js headless CMS and app framework sold to developers and marketing teams for building websites, e-commerce, and enterprise applications.

**Route:** surfaced by the Web Application and Frontend Hosting Platform lane's de-branded queries → competitor to vercel.com.

**Why it's on the map:** Sells the same headless CMS and app-building capability to the same frontend and full-stack developers who would shortlist Vercel for building, deploying, and scaling web applications.

**Receipts** (verbatim from its page this run):

> Payload is the open-source Next.js backend used in production

> Headless CMS Enterprise App Builder Headless E-Commerce Digital Asset Management

> Code-first for developers. Content-first for marketers.

**Edges:**

- competitor [[nextjs-tw]]
- competitor [[drdroid-io]]
- competitor [[upti-my]]
- lists [[pkgpulse-com]]
- competitor [[elmapicms-com]]
- competitor [[beeceptor-com]]
