---
name: Equifax
domain: kount.com
kind: product
relation: competitor
segment: fraud prevention and risk management
descGrounded: 0.33
---

# Equifax

A credit bureau selling identity verification and fraud prevention services to businesses.

**Route:** surfaced by the fraud prevention and risk management lane's de-branded queries → competitor to stripe.com.

**Why it's on the map:** Sells identity-and-fraud solutions to the same financial and business customers that would shortlist Stripe's identity services, placing both on the same procurement shortlist.

**Receipts** (verbatim from its page this run):

> Identity & Fraud Identity & Fraud We’ll help you fight fraud at every stage of the customer journey

> Make better credit decisions and expand access to credit with traditional and alternative data and analytics

**Edges:**

- competitor [[equifax-com]]
- competitor [[chargeback-io]]
