---
name: Cake Equity
domain: cakeequity.com
kind: product
relation: competitor
segment: business incorporation services
descGrounded: 0.6
---

# Cake Equity

An equity management platform selling cap table software and equity incentive administration to growing companies.

**Route:** surfaced by the business incorporation services lane's de-branded queries → competitor to stripe.com.

**Why it's on the map:** Sells the same cap-table-management and equity-incentive-platform capability to the same companies that would shortlist Stripe's financial infrastructure for manage subscriptions and invoicing or embed financial services.

**Receipts** (verbatim from its page this run):

> Cap Table and Equity Management for Growing Companies

> Cake is the equity management platform that turns ownership into a measurable performance driver

> Cap table Management Manage your growing cap table
