---
name: Pipe
domain: pipe.com
kind: product
relation: competitor
segment: platform payments and embedded finance
descGrounded: 0.42
---

# Pipe

An embedded financial platform selling capital and cash-flow tools that platforms integrate to offer their own customers.

**Route:** surfaced by the platform payments and embedded finance lane's de-branded queries → competitor to stripe.com.

**Why it's on the map:** Offers the same embedded capital and financial infrastructure to the same platforms that would shortlist Stripe's financial services, providing an alternative that makes the anchor unnecessary.

**Receipts** (verbatim from its page this run):

> Pipe is the embedded financial OS powering businesses on your platform

> Pre-approved offers based on transaction data. Flexible payments based on sales, with no monthly minimums.

> Boost retention and GPV and create a new revenue stream with embedded financing.
