---
name: Snowplow
domain: snowplow.io
kind: product
relation: competitor
segment: recurring billing and subscription management
descGrounded: 0.78
---

# Snowplow

A customer context infrastructure product that collects and processes real-time behavioral event data for AI agents and advanced analytics.

**Route:** surfaced by the recurring billing and subscription management lane's de-branded queries → competitor to stripe.com.

**Why it's on the map:** Sells the same real-time behavioral data collection and pipeline capability to data teams that would shortlist the anchor's payment infrastructure for managing customer events, making the anchor unnecessary for that use case.

**Receipts** (verbatim from its page this run):

> Snowplow is the Customer Context Infrastructure that transforms raw behavioral data into real-time customer context for AI agents and advanced analytics.

> Data teams rely on Snowplow to collect and process event-level data in real time, delivering it to their warehouse, lake, or stream, without the engineering overhead of building data infrastructure.

**Edges:**

- competitor [[posthog-com]]
