---
name: Primer
domain: primer.io
kind: product
relation: competitor
segment: online payment acceptance
descGrounded: 0.57
---

# Primer

A unified payment infrastructure platform that lets businesses accept, optimize, and manage payments through a single API and dashboard.

**Route:** surfaced by the online payment acceptance lane's de-branded queries → competitor to stripe.com.

**Why it's on the map:** Sells the same payments-acceptance and payment-optimization capability to the same merchants that would shortlist Stripe, with overlapping features like checkout, routing, and tokenization.

**Receipts** (verbatim from its page this run):

> Unified payment infrastructure

> Accept Deliver a payment experience tailored to delight your customers

> Optimize Increase the chance of payment success while reducing costs

**Edges:**

- competitor [[stripe-com]]
- competitor [[every-io]]
- competitor [[exalate-com]]
- competitor [[paypal-com]]
- competitor [[checkout-com]]
- competitor [[stripe-com]]
- competitor [[gocardless-com]] *(inferred)*
