---
name: Matomo
domain: matomo.org
kind: product
relation: competitor
segment: recurring billing and subscription management
descGrounded: 0.62
---

# Matomo

A privacy-focused web analytics platform selling GDPR-compliant, self-hosted or cloud analytics with full data ownership and no sampling.

**Route:** surfaced by the recurring billing and subscription management lane's de-branded queries → competitor to stripe.com.

**Why it's on the map:** Sells web analytics to the same businesses that evaluate Google Analytics (the anchor's owner) for understanding site traffic and user behavior, and positions itself as a direct alternative to Google Analytics.

**Receipts** (verbatim from its page this run):

> Privacy-first analytics you can trust

> GDPR-compliant analytics with full data ownership

> Google Analytics Alternative

**Edges:**

- competitor [[openpanel-dev]]
- discusses [[discourse-gohugo-io]]
- competitor [[vemetric-com]]
